"I'm STUFFED!"

"I'm STUFFED!"

I had never hear of these before but the idea is GENIUS!  They are marshmallow already filled with chocolate and make creating s'mores around the campfire even easier and certainly more delicious.  As I did a little more research, I found out how they came to be on the market. 

Fort Collins Specialty Foods’ Stuffin’ Mallows aren’t just filled with chocolaty goodness, but also come with an equally tasty backstory. Colorado State University graduates James Schrack, Paul Jenkins, and Tyler Krenzelok founded Stuff’n  Mallows in a beautifully successful accident.

Schrack, Jenkins, and Krenzelok walked into a business class prepped and ready for their presentation the a presentation that they were supposed to give the very next day. The group had planned to pitch what they though was  an innovative idea: the “Flowmeter.” The device could attach to a Camelbak and  monitor the flow of water, allowing you to know how much water you had left. With the  technology, design, and even name in place, the group was in for quite the surprise: the Flowmeter already existed. Not only was the device essentially the same design, but it was called the Flowmeter and was made by none other than Camelbak itself! Ooops!

With the presentation set for the next day, the entrepreneurs scrambled to find a new  idea.

“It started when I was a kid with my dad, we used to shove chocolate inside our marshmallows to get the chocolate to melt.  We came up with the crazy idea to figure out a way to make marshmallows with chocolate already inside,” relayed Krenzelok.

As one could expect, the class of college students reacted very positively to the presentation (though they all had trouble vocalizing through stuffed cheeks).

The young but brilliant minds set off on the fast track to success, selling the delicacies in various shops around Old Town, Fort Collins, Loveland, and Berthoud-hoping to launch a national campaign.

But Stuff’n Mallows aims at more than just creating tasty treats. They also focus largely on community involvement, engagement, and charity.

A post on the Stuff’n Mallow Facebook page reads, “from the start of this company we want to set a foundation that truly gives back to the community that makes us possible. That does not mean give some change when were big and famous, but that means from  the first dollar we earn we want to be giving back! So in light of that we have decided a percentage of the sales for the next two weeks are going to a program called “mountain view backcountry” which is an organization that started from a local church in fort collins, that takes students out into the wilderness for a week to experience the outdoors in an awesome adventure. We believe this fits with our company culture of bringing people together in the outdoors one marshmallow at a time! And sure enough MVB will have our marshmallows on the trails with them this summer!”

How cool is THAT?

Stuff’n Mallows currently offers three flavors: Chocolate Chip, Mint Chocolate Chip, and Peanut Butter and Chocolate Chip.  I, for one, will keep my eye out for them, and now that I know their business philosophy, I will most definitely but them if I find them!